Ubisoft announced that they have acquired free-to-play developer Owlient. The developer is not as prevalent in North America, but they have 6 years of experience in the genre, showcasing games like Howrse,a horse breeding game, and Babydow, a baby same for the European market. Howrse being the most successful of the two, boasting two-million active users.
“We are thrilled to welcome the talented team at Owlient to Ubisoft. Over the last five years they have developed an architecture dedicated to delivering and monetizing games as a service, as well as the skills of attracting and retaining online communities,” said Yves Guillemot, chief executive officer at Ubisoft. “This acquisition is the next step in the acceleration of Ubisoft’s free-to-play strategy following last year’s launch of Settlers Online, CSI Crime City and Heroes Kingdoms, as well as the recent beta launch of our ambitious title Tom Clancy’s Ghost Recon Online.”
With the expertise of Owlient, the firm claims “Ubisoft shows its dedication to expanding its online capabilities and infrastructure to create a robust portfolio using new online business models.” With the recent launch of Tom Clancy’s Ghost Recon Online CB, the success of The Settlers Online in Germany, and the UPlay online service platform, this news seems to be indicative of their recent strategies.