Update: All of this transpired throughout the day of August 24.
Game retailer, Gamestop, has officially responded to an act that has caused an uproar in the gaming community. Early this morning, news began circulating that Gamestop management had been opening new copies of the PC version of Deus Ex: Human Revolution and removing the promotional codes that granted purchasers a copy of the game via OnLive (a game streaming service).
According to Gamespy, they had received a photo from an unnamed source that was a printed copy of the email sent around to Gamestop employees. Per the picture below, they were ordered to open the packages, and discard the code that was for the OnLive version of the game.
“Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons,” Beth Sharum, a Gamestop public relations representative, told Gamespy.
For those that don’t remember, Gamestop is in the process of rolling out a streaming service, much like OnLive, next year.
In response to harsh accusations from consumers, Gamestop responded with a post on Facebook:
Regarding the Deus Ex: Human Revolution OnLive Codes: We don’t make a habit of promoting competitive services without a formal partnership. Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this to not be the case, please contact the store where the game was purchased and they will further assist.
On a personal note, which I never add to news; I spent most of the afternoon reading comments on Twitter about how unethical it was, and how they should have just pulled the product from the shelf.
Per the below image, an email was sent out to Gamestop employees the evening of the 24th, saying to remove the product from the store shelves and put them in the backroom, for a later recall to Square-Enix. Now, unopened or opened, Gamestop will not be selling Deus Ex: Human Revolution for PC unless you have a preorder on the game.
Image Source: Gamespy and Giantbomb