Games retailer Gamestop is in the process of beta testing a streaming service that it plans to roll out next year. While details are slight, the service is the product of their acquisition of Spawn Labs earlier this year. According to the press release back in March – the time of acquisition – “Spawn Labs team will work closely with GameStop’s existing R&D group to develop GameStop’s growing suite of digital game products and services”.
Once the Spawn Labs integration and testing on a new consumer interface is complete, users will have immediate access to a wide selection of high-definition video games on demand on any Internet-enabled device.
Testing is currently being held in Austin, TX and involves streaming Xbox 360, PS3, and PC games. It will move into a nation-wide closed beta by the end of this year. Gamestop’s PowerUp Rewards members will be offered the Spawn client, which will include a demo service as well.
Poised to compete with OnLive’s streaming game service, how will the retail giant spark an interest in the growing field of game streaming? More details are expected early next year.
How do you feel about the growing industry of “cloud gaming”? Are you interested to see Gamestop’s take on what OnLive has started? Fill us in with your thoughts in the comments below.